![]() This could include information about the materials used to make the product, different versions available (sizing, colors, etc) as well as how the product benefits the customer.Įxample:"The ultra-comfortable and sustainably made T-shirt comes in five colors including navy blue, coffee brown, barn red and sun yellow. ![]() Types of copyĪccording to, here are some examples of the types of copy you can use for your business: Product descriptionsĪ product description is a form of copy that provides information about a product. For example, copywriting could include a product description about mascara whereas content writing could include an informational article about unconventional ways to use mascara. Copywriting aims to directly advertise a business and its services whereas content writing aims to market the business in a subtle way through content that entertains their audience. In contrast copywriting includes a written piece of information.Īnother way to differentiate the two is on intent. Content writing includes a written piece accompanied by another form of content, like a picture, video or infographic. Difference between copywriting and content writingĪccording to, the difference between copywriting and content writing is that content writing entails more than just writing. In addition to copywriting, content writing can also help businesses achieve marketing goals. Businesses use copy to inform the public about their products and services, persuade the public to purchase their products and services or drive traffic to their website using entertaining copy. Copy in marketing refers to written information that aims to inform, persuade or entertain an audience.
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